WHY MASHAR
Our Roots Run Deep
Our story is grounded in a legacy of authentic, impact-driven leadership and transformation.
Founded in 2014, Mashar began with a simple, powerful belief:
“Great leadership starts with self awareness and cultural alignment”.
We were the first firm in the GCC to launch a bilingual Certified Professional Coaching & Mentoring Program pioneering a unique blend of global standards and regional values.
Over the years, we’ve partnered with thousands of leaders and organizations across the Middle East, helping them grow with clarity, purpose, and lasting impact.
Since 2017, Mashar continues to deliver programs that are interactive, culturally relevant, and transformative.
Rooted in Values. Built for Transformation.
Just like a tree thrives with strong roots, Mashar empowers individuals and organizations to grow with clarity, connection, and resilience.
Our Vision
To shape future-ready leaders who lead with purpose, compassion, and cultural insight becoming the Middle East’s most trusted force in leadership development.
Our Mission
We co-create learning experiences that strengthen the human side of leadership; empowering individuals, teams, and organizations to grow with clarity, trust, and impact.
Our Goals
We equip leaders and teams with the skills that matter most: well being, resilience, emotional intelligence, and adaptive leadership.
Culturally Aligned Coaching
Expand the reach of executive coaching by aligning practices with local culture.
A Thriving Coaching Community
Build a community of culturally attuned professional coaches and mentors.
Innovative, Practical Solutions
Design innovative, practical solutions that meet evolving organizational needs.
Our Team
We are a regional network of certified coaches, facilitators, and mentors with international accreditation and a passion for leadership growth. Together, we bring proven methods and cultural insight to support leaders across the Middle East.
Raja Allaho
Founder of Mashar
Executive, Team & Mentor Coach
Meet Our Founder & Lead Coach
“Coaching is more than my profession — it is my calling.”
With over 25 years in leadership development, Raja’a has:
Trained and mentored 500+ certified coaches.
Founded the Middle East’s first bilingual Coaching & Mentoring Academy.
Earned accreditations from ICF, EMCC, and leading global institutes.
Served as ICF Kuwait Chapter Leader and co-faculty at Henley Business School.
She is also certified in GEDI, TAWDI, Psychological Safety, and Team Coaching bringing global science into culturally aligned leadership practices.
Accredited. Certified. Globally Recognized.
We empower leaders, teams, organizations, and coaches with practical, research backed solutions rooted in cultural and human connection.
ICF Coaching Accreditation
ICF Coaching Accreditation
Setting the Global Standard for leadership coaching.
EMCC Mentoring Accreditation
ICF Coaching Accreditation
Setting the Global Standard for leadership coaching.
Global Tools for Human-Centered Leadership.
Academy of Brain-Based Leadership
Certified Facilitator
ICF Coaching Accreditation
Setting the Global Standard for leadership coaching.
Persona Global
Certified Partner
ICF Coaching Accreditation
Setting the Global Standard for leadership coaching.
Let’s Grow Together.
At Mashar, we don’t just build skills We nurture purpose, leadership, and well being that last. Because true transformation begins with people.
Ready to grow with purpose?
Let’s start your leadership journey together.